Made in America Christmas

As the holiday season rapidly approaches, it is time to start thinking about gifts.    I, like many of my friends and relatives, will be limiting my holiday spend to less than last years’ level.   This is in line with many surveys that indicate consumers in general will be spending less this year.  If true, this holiday season will probably not bring much joy to a majority of retailers and out of work manufacturers.  The lower level of spend is why it is even more important to try to buy “Made in the USA” products.  Therefore, I ask people to do a “Made in America Christmas”.

I know it is unrealistic to ask people to go 100% “Made in America”, but it does not hurt to try.  I realize some families will want that iTouch, PS3, or some item that can only be imported.  I have a suggestion for those families; put off that purchase and switch to one of the many items that have domestic alternatives.   Whether you are buying socks, handbags, ties, jeans, a coffee maker, or a vacuum cleaner there are “Made in America” choices.  Even in electronics you can often find a domestic alternative.  If you have to have a product that is foreign made, then see if it is assembled here and/or the company does its R&D here.    Using the iPod, as discussed in my post “The Innovation Myth”, it is better that some of the money, more than just to the retailer and importer, stay in the United States then leave our economy.

Putting off that foreign purchase and focusing on domestic items helps our economy now, when we need it most.  When the economy gets better, then make that foreign purchase.  That way you help our economy now and also give holiday joy, to people you will never know, by creating a job for another American.  Also, please talk to your friends, neighbors and co-workers to do the same.   It is especially critical now because America, and most of the world, is purchasing less.  Each domestic purchase matters.