proudlymadeinamerica.com

Memories of My Youth

I was contacted the other day by Sean Bandawat, President of Jacob Bromwell Inc., about featuring his company in a post.  Before I responded, I did some research on the company to see if they were a company I would like to feature.  I was not disappointed by my search; Jacob Bromwell Inc. is an ideal company to feature, on this site, for many reasons.  They manufacture all their products in the USA and are the oldest house wares company in North America.  All I needed was something to write about.

There are many other sites that are aggregators of “Made in USA” products and companies.  My goal is different, I want to highlight a company and one or more issues concerning manufacturing and/or why manufacturing is so important to our economy.  So I replied to Mr. Bandawat with about a dozen questions covering basic company information, how they handled the recession, and other questions designed to get a handle on the challenges of being a manufacturer in the United States.

Mr. Bandawat responded quickly to my email with two attachments, so I could get started, and an indication that he would answer my questions in more detail a few days later.  This gave me some time to re-read the press release and scan the company’s website again.

As I was going through the website, I came across a campfire popcorn popper.  I was instantly struck by the fact that it looked exactly how I remember the popcorn popper my father use to use in the fireplace when I was growing up.  I am not saying that it was a Jacob Bromwell popcorn popper, but I would not be surprised if it was.  In any case, I started reminiscing about my youth and the great fun we had popping the popcorn and having some real nice family time.  Then I remember a quote from what Mr. Bandawat sent me, “what we’re really selling is an emotional journey: away from the madness of modern life and into nostalgia, tradition, and the longing for a simpler era.”  I agree with Mr. Bandawat on this point, as a kid I looked forward to those weekend evenings when my dad did not have to work.  We turned off the television and, as a family, had freshly made popcorn by the fireplace. 

I then decided to see what other popcorn poppers were on the market and I found a wide range of styles and prices.   I found that there were some copycat products and other design types.  It is interesting to point out that one of the round poppers was advertising that they had just redesigned their product. 

I think it is great that a company such as Jacob Browell Inc. has such a wonderful American history and can easily invoke a nostalgia that very few companies can, but nostalgia only goes so far.  At some point, the comparative costs of the products come into the equation.  That is if all else is equal.  This leads me to another excerpt from what Mr. Bandawat sent me; “Jacob Bromwell manufactures all its products in the USA using American workers who take pride in their craftsmanship.  Management will not outsource production to low-wage labor countries to reduce costs because it has faith in the creativity and productivity of American workers.”   The company also takes pride in using the same manufacturing processes used almost two hundred years ago. 

In an age where companies work to reduce the cost of production down to a point where the product quality is “just good enough”, Jacob Bromwell is making products at a level not found, at many other companies, for a generation or two.  When the company was first founded their products were made to last forever, and the same is true today.   That fireplace popcorn popper my family used for my entire childhood never broke or had to be replaced.  It would be still in use today if I had the foresight to take it when my parents sold their house.  I looked at other campfire popcorn poppers and it is evident that a majority would probably only last a couple of seasons at best.  The distinct quality advantage for the Jacob Bromwell product is apparent.   

One of the questions I asked Mr. Bandawat was, “what one or two products are a must have and why?”  His answer was the following; “Our two products with the most historical significance are the Original Popcorn Popper and All-American Flour Sifter.  Jacob Bromwell held the original patents on both of these products for years and they were proudly invented and build right here in the USA for years.  Still today, we make them the same exact way, on the same original machinery, as they were made nearly 200 years ago.  These products are staples of American households and folks can’t seem to get enough.” When I read the answer I realized that my family also had a flour sifter.  My mother loved to bake, and I remember helping her sift cups and cups of flour until my forearms ached.  Yet another quality, old style product that never broke, even under heavy use.

One of the best lessons my father taught me was that quality matters.  If you plan on using something over time, it should be built to stand the test of time.  In the case of the Jacob Bromwell Inc., their quality products have helped make wonderful, lifelong memories for many people.  With the help of a truly American company such as Jacob Bromwell Inc., when you are sitting at a fireplace or campfire with your family popping popcorn, or baking a cake with your kids, you can make your own wonderful memories.

Out of Gas

As the national average for unleaded gasoline has spiked to around $3.77 a gallon, drivers are cutting back on their driving.  What makes this cutback in driving, compared to the previous price spike, and subsequent driving cutback, interesting is that it seems to have occurred prior to a cutbacks in other discretionary spending, such as clothes and entertainment.    In general, people are driving less while still buying more clothes, furniture, eating out more, and going to the movies more.

In the overall scheme of things, higher fuel prices are a drag on the economy.  Every extra dollar paid for a barrel of crude oil hurts the economy.  As pointed out in an article titled Moody’s: Effects of Rising Crude Prices are Immediate on the U.S. Economy, “The $18.50 increase in oil prices that we’ve experienced over the past couple weeks will, if sustained over the course of a year, cost consumers $20.4 billion just in higher home heating oil and diesel costs. It will cost consumers $46.3 billion in higher gasoline costs if sustained over a year. That’s equivalent to more than a third of the $120 stimulus that we got from the payroll tax reduction in the tax compromise last December.”  To minimize the effect of the higher fuel prices, the best place to cut back spending is on the fuel itself. 

The problem with cutting back on fuel usage is that fuel costs have risen over 20% and there is no way we can cut back fuel usage by that amount.  The silver lining is that, as a nation, we are addressing the higher fuel costs in a relatively good way by cutting back on fuel usage before cutting back on other spending.  Also, more and more people are making long term changes to how they consume fuel, such as gasoline, by switching to higher mileage vehicles, or improving the insulation on their houses.  With the current spike in price due mostly to a supply uncertainty premium, when things settle down and the price drops, we will have a lower base usage to move back to.

So why is the reaction to this price spike different from the last time?  There are several reasons, but first is “been there and done that”.   As a nation, we have been through this before and realized that cutting excess driving and changing the thermostat a couple of degrees was not as big of a burden as we feared.  The relative pain of driving a little less is not a bad as the pain of buying less of what we want   Walking to the store down the block or grouping errands is no big deal when it means you can still buy that new jacket.

Another factor is the economy is picking up.  More people are working as businesses slowly start to hire again.  If it was not for the local government layoffs, the job numbers would look much better.  The increase in private sector jobs has helped, in general, raise confidence in the economy.   

The improved outlook means that this time around higher fuel costs are a more isolated factor affecting our economy.  Over the past few years, many families did a good job of getting their household finances in order.  Many families greatly reduced their debt and ‘right-sized’ their consumption to be more in line with income and less reliant on debt.  In the past fuel price spike, consumers had to reduce their spend spending in addition to the reallocating more funds to fuel charges.  This time the reaction is more about targeted reductions in consumption.

At the end of the day, the U.S. is made up of consumers.  As the economy improves more Americans will feel comfortable with the relative debt, savings rate, and economic prospects.  This translates to consumers being more willing to consume.

When tensions in the Middle East dissipate, and the uncertainty premium on crude oil is reduced, we can hope that the current trend continues.  That the American consumer will maintain the cutback in fuel usage and use the subsequent savings in fuel cost  to either do more saving or spend it on something that helps the economy the most.  Of course, they used the savings to include more domestically produced items it would benefit the economy the most.

Digging Ourselves Out

I was reading a book about cyber warfare last week and I came across an interesting statement concerning non-battlefield warfare.  The book sites a Chinese official statement indicating that non-traditional warfare, such as economic disruption and control of rare earth metals (REMs), will be as important as battlefield warfare in any major war.  The book, and the Chinese statement, was published several years ago.  Is it surprising to find out that today the Chinese control a vast majority of the world’s rare earth element mining?

Why is the control of REMs so important?  Basically, the REMs are used for much of our advanced military weapons, such as nuclear weapons, cruise missiles, advanced electronics, and more. Non-military usage includes many consumer electronic devices and much of the green technologies.  By controlling the market, China has already reduced the supply of REMs available to the rest of the world and this has increased the overall cost for other countries by imposing taxes on the REMs.  A more sinister use of their control of the REMs market would be to shut off supply in the time of battlefield war.  Opposing countries would start having difficulty resupplying equipment and munitions lost and used during the conflict.

The name rare earth metal is something of a misnomer.  REMs are not really that rare.  The U.S. and Canada have a large supply of such elements, in the ground, if needed.  The problem is that it could take over a decade to startup a new mine and generate a significant output level.  Even reopening or expanding an existing mine will take years to produce significant quantities.

Regulation and restriction on mining in the U.S. makes it a long and expensive process for any company to do mining.  Even with China artificially increasing the cost of REMs, they are still cheap enough where U.S. mining still will not be profitable enough to invest in new REMs mining here. 

What can the U.S. do to address the current problem and protect ourselves against a future cutoff of supply?  Under the goal of national security, the U.S. needs to subsidize domestic mining of REMs so that companies can adhere to U.S. regulations while still being able to be profitable.  Mining regulations are needed to protect our environment for the long term.  China will eventually have to address their growing national pollution problem due to their lack of environmental protection. 

Now is the time to put money into mining.  According to a 2009 study of the effect of mining on the economy in 2007, almost 1.5 million direct and in-direct jobs are due to U.S. mining operations.  For every one mining job, there are 2.9 other jobs created that are needed to support the mining job.  In addition, mining jobs average annual wage is about 33% higher than the overall national average for all industrial categories.

I honestly do not believe that China is thinking about a battlefield war with the U.S. anytime soon.  I do believe that China has already shown that they are in an economic war with the west.  If China feels that it is in their long term interest to cripple the U.S. economy, by any means, they would do it in a heartbeat.  It might not be in China’s interest today, but what about ten years from now.  Since it could take us that long to be truly prepared, we need to start now.  In the end, it is a win-win for us.  By taking REMs off China’s list of possible threats, the U.S. stimulates the economy effectively with high value mining jobs while protecting national interests against already identified threats.

Every year, the United States and China have a forum called The United States-China Joint Commission on Commerce and Trade.  In past years this forum has often been more for show then action.   This year, with the possible exception of intellectual property rights, it seems that it is more of the same.   The United States complains about access to their markets, and in past years how they artificially keep the value of their currency low.  The Chinese agree to look into opening up markets and proceed to blame the United States for the problem.   

On the issue of intellectual property rights, the United States has been asking the Chinese government to crackdown on counterfeiters for years.  Other than some high profile “raids” against counterfeiters of product where the legitimate companies set up shop in China, not much was done.   The counterfeit market in China is continuing to grow exponentially and was estimated at almost $8 billion last year.   The Chinese government is not incented to address the problem since most of the counterfeit goods are produced there.  Shutting the counterfeiters down hurts their economy more then it helps.  Since the Chinese government continually has shown that they do not care about international laws do not expect much of a change moving forward.  The potential positive from the talks this year revolve around one person, Mr. Wang.  Mr. Wang is a top economic policy maker who took the unusual step of agreeing to personally oversee the “public campaign” against piracy.  It would be better if the oversight was on a crackdown instead of a “public campaign”, but it is a step in the right direction if he actually does more than talk.  

The talks did have its share of issues that seem do something, but did not really accomplish much.  China agreed to “revise”, whatever that means, a catalog of industrial equipment and heavy machinery used to promote the production of the items by Chinese companies.   They also agreed to work with the United State on “smart grid” technology standards, but there was no commitment to have a unified standard.  On the issue of wireless technology China agreed to “remain neutral”.  I am not sure how the Chinese agreeing to not change anything equates to easing access to those markets.   The last major accomplishment touted is the Chinese government’s willingness to let foreign companies use their experience in wind farm development in other countries to qualify them for projects in China.  This change gets them in the game, but how many of these projects do you think will actually be awarded to foreign companies, and especially those who manufacture outside of China.

In the end, the Chinese again put the blame for the trade imbalance on the United States by implying that there would be no imbalance if we just reduced the export restriction on high-tech items.   Relaxing the export restrictions would only account for a relatively small percentage of the trade imbalance, so it does not solve the problem.  The bigger issues are really that we cannot trust the Chinese in how they would use, and more importantly, how they would protect the high tech technology.

My biggest hope for the talks is in an area that they agreed not to cover, the valuation of the renminbi.  The Chinese have often shown an unwillingness to do things that they are being pressured into doing.  By taking the renminbi out of the talks, the Chinese can appear to the world as making a change on their own and not under pressure from the United States.  Maybe it is just wishful thinking, so as with everything with China we will have to wait and see.

There is a bill in congress, S.3816 – Creating American Jobs and Ending Offshoring Act, which has a stated goal of removing an incentive given to multinational companies to offshore jobs. The OpenCongress.org summary describes the bill as “This bill would give companies a two-year payroll tax holiday, reducing the amount of Social Security taxes they would have to pay, for new employees who replace workers doing similar jobs overseas…” In a time of high unemployment and an economy that is not creating enough new jobs, I thought this legislation would be a slam dunk and have broad support. Therefore, I was surprised to learn that the National Association of Manufacturers (NAM) actually opposes this legislation. NAM’s major concern is that the removal of a tax break for moving jobs offshore will put our multinational manufacturers at a disadvantage in penetrating new markets. There is also additional criticism, from both the left and the right that either the bill does not go far enough or is really just another tax on multi-national manufacturers.
The opposition by NAM had me worried that the bill threw the baby out with the bathwater. I do think it is reasonable that some tax deferments be made for US base multinational manufacturers that need to develop manufacturing in other parts of the world to gain market access. I was perplexed to find that the bill actually addresses this concern and is only subject to jobs moved offshore that produce products that are imported back into the United States. In other words, if the offshore job is to gain access into other markets everything remains the same. If the offshore job is to produce goods for the U.S. market then that job should not be subsidized by our taxes. I could understand why multinationals would be against this bill, since it remove their incentive to offshore jobs.
For the timing of the bill, it comes at a good time both politically and economically. Politically, it should play well with most voters, but will have a tough time with our elected officials who are tied to big business. Our voters just need to let their elected officials know what they want. Economically, we are starting to see some companies already starting to re-shore some manufacturing jobs. This could only help tip the scales for those companies looking for a better ROI on re-shoring jobs.
Criticism calling this bill a tax might be technically correct, but it is disingenuous at best. This bill does not create any new tax; it just removes a tax deferral for moving a job offshore and provides a tax break for moving that job back to the United States. Other criticism is that after the two year tax break, companies will re-move the jobs back offshore. This is just speculation and if true, we can look to expand the tax break, but at least there will be no government sponsored incentive to move the jobs back offshore.